Small-business marketing · Southeast Alaska

Marketing muscle for Alaska's harbor towns.

Swell brings 25 years of big-tech marketing leadership to the pubs, brokers, charters, and service crews of Southeast Alaska — powered by AI, grounded in the dock.

Swell octopus mascot
Pubs & Taprooms Boat Brokers Charter & Tour Operators Marine Service Providers
One partner, many arms

Everything your marketing needs — under one roof.

Like a good octopus, we handle a lot at once. Pick the arms you need, or hand us the whole thing. Every service runs on an enterprise playbook and AI-accelerated execution, so you get more done for less.

ARM 01

Brand & Identity

Logos, look, and a voice that sounds like you — not a template.

ARM 02

Websites & Booking

Fast, mobile-first sites that turn lookers into bookings and pints.

ARM 03

Content & Social

Photos, posts, and stories that fill your feed and your slow season.

ARM 04

Email & Newsletters

Keep regulars coming back and reach the whole harbor in one send.

ARM 05

Local SEO & Listings

Show up first when a visitor searches "things to do" from the ferry.

ARM 06

Advertising

Smart, small-budget ad campaigns that actually pay for themselves.

ARM 07

Reviews & Reputation

More five-star reviews, handled — the currency of a tourist town.

ARM 08

AI Tools & Automation

Custom AI helpers that do the busywork so you can run your business.

See all eight services in detail →
Our own product

WalkTheDock

Our home-grown guide to Southeast Alaska's harbors — built for the boaters and travelers exploring the coast, and the local businesses that welcome them ashore.

We don't sell ads. Instead, Southeast Alaska businesses become sponsors — offering discounts and coupons that travelers actually use when they tie up and come into town. Useful for visitors, real customers for the dock.

We built it for our own community first — so every client gets a partner who ships real products, not just marketing decks.

Explore WalkTheDock → Visit the live site ↗
Find the dock
Harbors, docks & moorage across Southeast Alaska
🏷️
Sponsor, don't advertise
Local businesses offer traveler discounts & coupons
🧭
For the community
Made for the boaters and towns of the coast
Enterprise chops, dockside heart

Big-league marketing. Small-town rates.

Most agencies serving small business are junior teams learning on your dime. Swell is the opposite: a Fortune-league marketing leader, working directly with you, using AI to keep it affordable.

25 yrs

At the top of the field

Marketing leadership and CMO roles at major public tech companies — the same playbook, pointed at your harbor.

1:1

You work with the lead

No account-manager telephone game. You get the senior person, every time.

AI+

Do more with less

AI-enhanced services mean enterprise output at a price a corner pub can actually swing.

Steven Webster
Who we are
"I spent 25 years fixing marketing for billion-dollar tech companies — then got tired of the empty suits and came home to the coast. Now I do that same work directly, for the businesses that make Alaska's harbor towns worth the trip."
Steven Webster · Founder, Swell Solutions LLCFOUNDER · 25 YRS ENTERPRISE MARKETING
More about Swell →
Let's catch the swell

Your best season starts with a conversation.

Tell us about your business and your slow season. We'll tell you exactly where marketing can move the needle — no jargon, no pressure.

Start a conversation →